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Australia’s trusted health supplements crafted in Victoria for your balanced health journey.
Recently Introducing new flavours to their range, ANS gives us an insight into extending their product line. Amy, Nutritionist and Export Manager at ANS sat down with us to explain the steps behind product development.
Q. How do you know what flavour to develop?
Amy: Extensive market research allows us to identify the flavours that our consumers would love to try, and what sensory elements in our current range are crucial to carry over into new products. We do this by speaking to our consumers and comparing the responses of people who purchase our products frequently, sometimes, less than frequently.
Q. What’s your motto at ANS?
As our CEO Thomas Lashan said, “grasping a deep understanding of our consumers has been our key priority since inception, to adapt our products to their specific nutritional needs.”
Q. From Coconut to Choc-Honeycomb, how do you develop the flavour?
Amy: Extending our product line involves a lengthy trial process with the manufacturer’s Food Technologists and our Nutritionists to attain a health promoting product with the best flavour outcome possible. We test and validate formulations numerous times and ensure unbiased testing through descriptor analysis. With these processes in place we’re proud to present to you our full ANS product range.
